Insights
We write about what we work with every day: AI agents and agentic systems, visibility in AI search engines and performance marketing. Concrete, honest, without jargon.
From chatbot to digital colleague. Where agents work reliably today, how control and data protection work, and how to find your first use case – we're glad to walk you through it in a conversation.
More buying journeys start in AI assistants than at Google. How these systems pick sources – and what that means for your website, structured data and content.
Smart bidding, AI creatives, automated analysis. What actually delivers a return – and where you should keep a human hand on the wheel.
Our full long-form articles are currently published in German in the magazine. English versions are on the way – meanwhile, we're happy to discuss any of these topics directly.
Tell us what you have in mind. You'll get a personal, honest assessment of whether and how we can help.
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