Arrived in the AI age: Weidner & Friends, realigned
Our new site is live. Why we have arrived in the AI age – autonomous where it helps, with the human deciding – and what that means for how we work with you.
Insights
Perspective, not buzzwords.
We write about what we work with every day: AI agents and agentic systems, visibility in AI search engines and performance marketing. Concrete, honest, without jargon.
AI agents in the enterprise: what agentic systems deliver today
From chatbot to digital colleague. Where agents work reliably today, how control and data protection work, and how to find your first use case.
Visible in ChatGPT & co.: how AI finds your brand
More buying journeys start in AI assistants than at Google. How these systems pick sources – and what that means for your website, structured data and content.
Performance marketing with AI: more impact per euro
Smart bidding, AI creatives, automated analysis. What actually delivers a return – and where you should keep a human hand on the wheel.
How much does an AI agent cost? Prices, value and payback
Realistic price ranges, the actual cost blocks and a worked example of when the investment pays off – with our savings calculator.
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